Real estate search has become mainstream to the American consumer. Over 40 million ‘unique visitors’ each month log onto one or more of the top ten real estate search sites. Online advertising revenue is the brass ring that each of these portals seek. Their success is largely dependant on securing the greatest quality and quantity of property listings, and providing user-friendly tools and ‘widgets’ to enhance the user experience.
This PPT provides a brief overview of the leading search portals. TW
